The Nature Forever Society has created a dedicated website to spread awareness in regard to the World Sparrow Day –www.worldsparrowday.org. This website has a one of its kind collection of photographs and information of twenty two species of sparrows found across the world.
World Sparrow Day is an initiative of the Nature Forever Society to celebrate March 20, every year as World Sparrow Day. In less than four years, the World Sparrow Day has become immensely popular and is celebrated in more than 40 countries across the globe and is gaining popularity in Europe and parts of south Asia.
The idea of celebrating World Sparrow Day came up during an informal discussion over tea at the Nature Forever Society’s office. The idea is to earmark a day for the House Sparrow to convey the message of conservation of the House Sparrow and other common birds and also mark a day of celebration to appreciate the beauty of the common biodiversity which we take so much for granted. Nature, we must understand, does not come with a lifetime guarantee.
World Sparrow Day also has a broader vision to provide a platform where people who are working on the conservation of the House Sparrow and other common birds can network, collaborate and exchange conservation ideas which will lead to better science and improved results. It aims to provide a meeting ground for people from different parts of the world to come together and form a force that can play an important role in advocacy and in spreading the awareness on the need of conserving common biodiversity or species of lower conservation status.
With this simple idea we started working on the idea communicating with like-minded people and conservation partners. Since then we have communicated with several national and international organisations many of which have promised to promote the event in their part of the world.