The Nature Forever Society launched its first Sparrow Awards on March 20, 2011 to honour the unsung environment heroes who have been silently making a difference to the environment over the years. Four awards were conferred on people from diverse fields and backgrounds.
We have often noticed in the conservation field that while the best known conservationists consistently receive accolades for their good work, there are many others who make consistent efforts in their own right to save the environment. Our sentiment behind launching the Sparrow Awards is to honour such people and applaud their quiet and unassuming efforts. This is the criterion behind the decision to initiate the Sparrow Awards.
In the coming years, we aspire to make the Sparrow Awards, one of the most prestigious awards one could hold, tough to attain and inspirational to retain.