Our Mission is to involve citizens into conservation movement

How did the
Nature Forever Society
come into existence?

Nature Forever Society was formed with a vision to involve citizens from all walks of life, diverse backgrounds and different parts of the country and the world.

Nature Forever Society began its work in a small way, without any sustainable source of funding support but with a belief and vision to save the common flora and fauna by involving the citizen.

For Nature Forever Society to be successful in stalling the decline in numbers of common flora and fauna, we need to increase our source of funding. The more sources of funds and support we have for our initiatives, the more we will be able to do for the birds, wildlife and people.

Already, your help and support have helped us to fund numerous conservancy projects.


  • World Sparrow Day
  • Common Bird Monitoring of India
  • Rise for the Sparrows
  • Second-hand Binocular Scheme
  • Nature Forever Society BiodiverCity Photo Contest
  • Help Birds in Summer Campaign

Great Sparrow Count

The Great Sparrow Count will be conducted on 18-20 March 2017, as part of worldwide celebrations on the eve of World Sparrow Day. The Great Sparrow Count is a worldwide initiative of Nature Forever Society aimed at counting sparrows across the world.

The aim is to document the population and distribution of 24 different species of sparrows found across the world. While everyone has heard about House Sparrows, few know that we have five different species of Sparrows. The idea is to count sparrows to generate information useful in conserving them, including data on distribution as well as year-to-year changes.

You can join people across the world this World Sparrow Day to count the sparrows & celebrate them by organising local events. See www.worldsparrowday.org for more details.

The basic activity of the Great Sparrow Count is to list not just sparrows, but also all other bird species seen at a particular location over a period of 15 minutes or more, and upload the list to the bird recording platform eBird. This can be repeated as often as is possible at any time during the three days of the count.

Please share your lists with the eBird group account Great Sparrow Count.

If you are new to eBird, please click here for how to get started.


For long, citizens of the country have been kept at the periphery of its conservation movement.

At Nature Forever Society, citizens and Nature are the centre of everything we do. We believe in functional conservation by practical and doable initiatives in which citizens can participate actively, make a difference and bring about real changes.

Since 2005, Nature Forever Society has been working for the conservation of house sparrows and other common flora and fauna in urban habitats. The mission of Nature Forever Society is to involve the citizens in the conservation movement of India, especially in urban landscapes. To achieve this, we have been launching initiatives which are simple but have far-reaching conservation value.

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© 2015 Nature Forever Society